Sheri Singer, President, Singer Communications, has helped more than 100 association strengthen public relations and communications strategies, conduct market researcg, and navigate crisis situations. A former C-suite association communications executive, and veteran of top PR agencies, she is an active ASAE volunteer and founder of Association Xchange.
Before starting her firm, Sheri was a senior executive for top PR agencies (Ketchum PR), managing accounts for clients for Fortune 500 companies, associations, and government agencies. As a senior staff member with associations for 12 years, Sheri was responsible for managing all internal and external communication and PR efforts.
She is a Past Chair of ASAE’s Research Development Foundation’s Development Committee, and in three years, she led volunteers to increase donors from 80 to 250 and revenue from $17K to $42K. She was chair of ASAE’s Healthcare Committee (2019), Communications Section (2012-2025), as well as serving as an ASAE mentor, awards judge, individual key awards judge, and peer reviewer for conference submissions.
Sheri has captured awards from PR Week, ASAE, the Art Directors Guild, and PRSA. She speaks, writes, and is a podcast guest. In her free time, she is a grief support volunteer, she travels and has been to 45 countries.
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